Pantone has been setting color standards for publications, designers and artists for years, but in 2000 the company’s Pantone Color Institute began sharing the results of its trends analysis and naming a “color of the year.” Since then, clothing and home décor designers, style-savvy shoppers, and brides-to-be have been looking to Pantone’s Color of the Year for inspiration.

For 2018, that color is ultra violet. It’s a blue-based shade that Pantone says “suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.” It’s a lovely sentiment and a lovely color for a wedding!

More intense than lavender, but not as forceful as purple, ultra violet is imbued with an almost mystical quality that makes it feel meditative and relaxing. It’s showing up in weddings in big ways ⸺ bridesmaid dresses, invitations, tablecloths ⸺ and as a subtle accent ⸺ think bouquet ribbons or the groom’s socks! This soothing color could be an ideal antidote to wedding day anxiety.

Florists are particularly pleased with this year’s winning color as there are a wide range of ultra violet flower choices: orchids, verbena, pansies, heather … and, well, violets. The list of beautiful options goes on and on.

If ultra violet isn’t your wedding day dream color, check out the list of previous colors of the year to find some retro inspiration:

2017: Greenery

2016: Rose Quartz & Serenity

2015: Marsala

2014: Radiant Orchid

2013: Emerald

2012: Tangerine Tango

2011: Honeysuckle

2010: Turquoise

2009: Mimosa

2008: Blue Orchid

2007: Chili Pepper

2006: Sand Dollar

2005: Blue Turquoise

2004: Tigerlily

2003: Aqua Sky

2002: True Red

2001: Fuchsia Rose

2000: Cerulean